When youtube first arrived video professionals scoffed at the quality. How could anyone look at a jittery postage stamp size video and tolerate that quality? It was hard to understand how one person could do it, but it was mind blowing when millions of people did it. Why would you lower yourself to 320x240 flash standards? Simple, content is king. You could find on youtube something you couldn’t find other places. TV stations saw the trend and the value of user generated content and offered “Viral Video of the Day” on the evening news because they intuitively knew people were searching out the content. We in broadcasting lament any wayward pixel but a viewer will watch a b&w security tape that has run through a vcr a thousand times if the clerk wrestles away the gun from the stupid criminal.
Today standards and transfer rates have improved but the lesson is still the same, give the viewer compelling video and he’ll find you on NBC or Vimeo. Good news for creators bad news for broadcasters. But broadcasters shouldn’t power down quite yet because, people are lazy, and they design their house around the 90” plasma HD set.
Jason Troyer
Denver, CO
No comments:
Post a Comment