Friday, October 21, 2011

The Social Network

As the axiom goes, “It’s not what you know, it’s who you know”. This is as true in broadcasting as anywhere else. I worked for a video production house once where the father was the owner, one son was the lead editor, one son (while not drinking) was a half conscious videographer, and the really bad son was the dub monkey at night. Only the editor truly belonged there but the owner put his business at risk by draining his finances (payroll) and not presenting professionalism to his clients. Even given that example the saying is not always bad. My dad taught me that if you show up on time and you work while at work you’ll be ahead of 80% of your coworkers. While that formula may not get you a six-figure salary right away, but someone will notice. Every day at work you’re involved in the social network, you interview over and over for that job and for a promotion. Only about 12% of jobs are actually posted anywhere meaning you have a better chance finding a connection on Eharmony than you do on Monster.

So if you’re not happy where you’re at the answer isn’t raining down resumes like a ticker tape parade its meeting people in your field and getting to know their business and letting them get to know you. If you want to soar like an eagle you can’t hang out with turkeys.

Jason Troyer
Denver, CO

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