We all know Waz was the technical brains behind the Mac and Mr. Cool was the marketing powerhouse. But why? While he was there they always went a different way. Not choosing a techy name for the company was only the beginning. While Bill picked Microsoft Mr. Cool chose his favorite fruit, a Macintosh Apple. Even to the end Mr. Cool wasn’t really focused on beating the techs on price or power he sold the experience. In the ad “We believe” for the ipad, that no one asked for but now everyone needs, the philosophy is simple, Magic.
So if you’re a wedding videographer don’t sell your camera or jib arm in your demo, sell love, if your client is a furniture store sell the perfect family on the couch, and lest we not forget the classic sell the sizzle not the steak.
Jason Troyer
Denver, CO
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